論文：基于試驗拍賣的轉(zhuǎn)基因米餅消費者補(bǔ)償意愿研究

論文：基于試驗拍賣的轉(zhuǎn)基因米餅消費者補(bǔ)償意愿研究

[摘 要]本文采用拍賣的實驗方法來研究中國消費者接受轉(zhuǎn)基因米餅的意愿。投標(biāo)數(shù)據(jù)的收集來自2008年春季和初夏隨機(jī)招聘353名本科生在中國武漢的實驗。實驗拍賣表明多數(shù)的參與者對需要得到正的補(bǔ)償后才愿意將非轉(zhuǎn)基因米餅轉(zhuǎn)換為轉(zhuǎn)基因米餅，這表明，消費者認(rèn)為轉(zhuǎn)基因稻米是非轉(zhuǎn)基因大米劣等的產(chǎn)品。轉(zhuǎn)基因稻米的正面信息減少消費者愿意接受到的補(bǔ)償金額，而轉(zhuǎn)基因稻米的負(fù)面信息會增加消費者需要接受到的補(bǔ)償金額。當(dāng)兩方面的信息都被披露的情況中，消費者愿意接受到的補(bǔ)償金額變動取決度信息披露的次序。
[關(guān)鍵詞]轉(zhuǎn)基因水稻， 消費者愿意接受的補(bǔ)償

[Abstract] This paper uses e*perimental auction method to study the WTA for GM rice cookies of Chinese consumers. The bid da
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e production is 186.5 million tons or 29.3% of the world products in 2007. As one of the important staple food, high rice production is the key to ensure the food safety problems in populated China. The Chinese government always places high values on increasing the productivities of rice. Public funds have been invested in the researched genetically modification technologies on rice, and several GM rice varieties have been developed. However commercialization of GM rice has not proceeded due to various considerations. One reason might be that little is known on the consumers’ willingness to accept for GM rice.
There are considerable amount of studies on the willingness to pay for GM foods in developed courtiers, using popular western foods as the e*perimental materials. But little is done either on the WTP for GM foods in China or using the rice products as the auction materials. There are studies suggest the different characteristics of Chinese consumers from the western consumers, such as a reputation for being highly price-sensitive in food purchase decisions of Chinese consumers(Zhang,2008), unwilling to pay price less premier for quality and safety improvements (Goldman and Vanhonacker 2006), significant but small premium associated with HACCP certification for dairy products(Wang,2008). In the paper, rice cookies are chosen as the auction materials due to three reasons: it is the popular snack, it is mainly produced fro ……（未完，全文共3711字，當(dāng)前僅顯示1874字，請閱讀下面提示信息。收藏《論文：基于試驗拍賣的轉(zhuǎn)基因米餅消費者補(bǔ)償意愿研究》）