畢業(yè)論文（設計）外文翻譯：連鎖經營運行模式研究

畢業(yè)論文（設計）外文翻譯
題　　目：　　連鎖經營運行模式研究　　　　　　　　　　　　　　　　　　　　　　　
一、外文原文
標題：Effective franchise management
原文：
　　This article tries to address some of the issues managers face in franchise systems, the use of high tech systems and marketing. Using these two tools in the best way possible is of great importance to franchisees and franchisors. Both the advantages and short comings of these aspects are discussed. The importance of such an e*amination comes from the fact that these tools could be of very high value if applied appropriately or harmful if misapplied. Some e*amples of franchise systems that have been involved in these aspects are discussed to show the two- sided nature
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intranets, the Internet, sales and inventory software, and data transformation systems. Franchise systems can boost up their sales efficiencies, quality of communication, and profit ability by integrating these tools with their businesses. Some franchise systems have been applying and utilizing the tools and systems avail able and have enjoyed higher quality in communication and higher productivities. Like every thing else the high tech systems come with challenges. We will discuss how some of these systems are used, the advantages they bring to a franchise organization, and the challenges that come along.
　　As we all know the use of the Internet has been growing e*ponentially all over the world in the past few years. The number of people buying products and services is growing as a result of the continuous improvement in Internet security. Global Sight Corporation (A company that offers Inter net Statistics) projected that the world wide e- commerce market will reach $1.2tril lion in the year 2001. This magnitude of transactions on the net makes every business, regard less of the industry it operates in, an*ious to be on the net and e*plore the opportunities that come along. Franchise systems have been taking advantage of the Internet. The Internet is used to generate sales, generate leads, training franchisees’ employees, and provide customers with information.
　　Generating sales is one of the simplest uses of the Internet by a franchise system. The franchise system controls the central web site, and allows the franchisees to have their web site, but with the supervision of the franchisor. More and more franchise systems have been using the Internet for in creasing sales. One e*ample that shows the horizons the Internet opens for both the franchisee and the franchisor comes from Los Angeles where Mr. Jaffer who runs PIP Printing stores in L.A. got a printing job in the systems from London, the employees pulled the order out, and called the film production company to whom the job was to be delivered and in formed them that the order was received and asked them to come and pick it up. The job was in the hands of the employees of the film production company after 90 minutes of PIP Printing receiving the order (U.S. Chamber of commerce, 1998). This story shows what kind of opportunities are on the ……（未完，全文共16799字，當前僅顯示3021字，請閱讀下面提示信息。收藏《畢業(yè)論文（設計）外文翻譯：連鎖經營運行模式研究》）